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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: book Book; Format: regular print Publisher: Boston, Mass. : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 BE AD.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 BE AD.

Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch

by Belch, George E, 1951- | Belch, Michael A.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 659.1 BE AD.

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